Small acts make a big impact (SABI)
The Small acts make a big impact (SABI) campaign reached millions of Victorians through advertising, community engagement and public relations efforts, delivering practical guidance into the hands of Victorians as they transition to Victoria’s new, four-stream recycling system and adapt their behaviour to avoid and minimise waste.
Design of campaign assets include brochures, posters, advertisements, flyers, social media assets, animated gifs, video, bin stickers, bin tags and illustrations.