The Small acts make a big impact (SABI) campaign reached millions of Victorians through advertising, community engagement and public relations efforts, delivering practical guidance into the hands of Victorians as they transition to Victoria’s new, four-stream recycling system and adapt their behaviour to avoid and minimise waste.
Roll-out of the campaign assets include brochures, posters, advertisements, flyers, social media assets, bin stickers, bin tags and illustrations.
AFRDI Furniture Certification Guide
The Australasian Furnishing Research and Development Institute is an independent not-for-profit technical organisation providing standards, testing, product certification and research for buyers and sellers of furniture.
This resource guide reflects the integrity of the organisation in a clear and functional manner - using a legible typeface, negative space and dynamic photographs to design a contemporary professional guide.
Client: Furntech AFRDI
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We are a small non-for-profit organisation based in Launceston, Tasmania. We've had a project running for years, literally, which was challenging our team and was handed to me to complete. I quickly found that although I'm a professional designer I was out of my depth.
Naomi Everton of Everton Design was recommended to us as a competent professional, so we engaged her services. Naomi quickly wrangled the unruly project into order, produced and supplied artwork, conquered the layout and produced an extremely professional document to represent our organisation that we are proud to distribute.
Although we requested many changes to the content once we could see it in context, nothing was too much trouble and she always handled these changes with grace and good humor. As she is based in Melbourne, all communication was done remotely, and this did not impede us in the least.
I would not hesitate to recommend Everton Design to anybody needing cost effective professional services and I look forward to the next project we can undertake together. - G.W.Manley BInd Des, Furntech AFRDI
The theme for 2020 is ‘Celebrate STEM’
Education week is an opportunity for kindergartens, schools, tech schools, specialist centres and TAFEs to showcase the fun and innovative work they are doing to support students.
The concept behind the design I created was to represent Science, Technology, Engineering and Mathematics (STEM) as fun subjects to learn and encourage students (inclusivity of cultures and ages) to reach for the stars and develop STEM skills of the future. Let’s celebrate learning Science, Technology, Engineering and Mathematics!
Design applications include: poster, social media assets, email signature, digital screen, web banner, and EDM banner.
Monash University
The expo is where potential students can discover that studying a Monash Graduate degree can improve their career options, earning potential and employability. An opportunity for students to hear from companies, meet staff, graduates and hear what they think about their courses at Monash.
I developed a range of campaign materials to help support the message – roadside banner, social media images, and tram stop signage.
Annual Report
The Whitehorse Manningham Regional Library Corporation 2014/15 Annual Report chronicles the library’s activities and financial performance over the past year.
Using an impressive combination of graphics, photos, colour and text layout to illustrate the library’s vision of collaboration, respect, social connection, participation, community engagement, modernity and a place of learning.
Darebin Libraries
Events and activities held at Darebin Libraries (Northcote, Preston, Reservoir) for children to attend.
School holiday program poster and flyer designed to encourage children and parents to attend the events and use the libraries excellent facilities. Using a bold colour palette and a 1970’s style to create impact (and nostalgia) that will influence families to attend the events.
VicRoads Unlocking Passwords Poster
Staff at VicRoads required a poster informing them how to unlock their computer passwords.
VicRoads Annual Report 2012-2013
Using existing VicRoads style guide to design of the VicRoads Annual Report for 2012-13.
Marketing Collateral
Leo Cussen Centre for Law provides high quality education, training and professional development to strengthen and support the administration of justice and the legal system.
I was responsible for bringing the brand refresh of marketing collateral across print and digital platforms. Adapting the style for the following applications: brochures, flyers, tote bags, posters, postcards, pull-up banners, business cards, digital banners, website materials, information sessions and campaign materials.
Our way of working
The Financial Ombudsman Service provides accessible, fair and independent dispute resolution for consumers and financial services providers.
Brief: To create a set of images that work together using brand elements to promote our way of working. Designs applied to a mousemat, cleaning cloth, A4 stationery folder and spine. Brochure design to accompany the set of elements.
VicRoads compiled a report of the most dangerous level crossings in Victoria. In response, the State Government prioritised the top 50 for removal. This led to the formation of the Level Crossing Removal Authority (LXRA) to oversee and coordinate all planning, contracting and construction to the long-term project.
Working in collaboration with the LXRA team I helped develop and design marketing collateral (using the existing style guide) that would help the public to understand what the removal of the level crossing is. The Your Suburb Your Say community consultation sessions were held for the public to provide LXRA with feedback and discussion on the proposed level crossing removal.
Monash University
Using the Change It. For Good. campaign style guide to design quality marketing collateral to encourage people to raise money for the Monash Humanitarian Scholarships.
These scholarships provide much needed funds to support Asylum Seekers and Refugees to study at Monash University. Monash raised more money than in previous years due to the advertising exposure and strong visual designs.
Project managed from concept to completion and designs include: digital banners, plasma screens, posters, info guide booklet, team wall chart, pull-up banners, street signage and social media assets.
Orkeztra Glasso Bashalde is an inclusive community world music orchestra based in Northcote. Their repertoire includes Klezmer, Romany, Balkan and Middle-Eastern music.
With their upcoming performance at Darebin Libraries I set about designing a poster that captures one of their musicians performing their unique sound.
St John of God Healthcare
Silver Thomas Hanley are an international architecture health care design practice.
One of STH's clients, St John of God Healthcare, requested their help to design a new interior fit-out using innovative wall decals behind patient beds and reception.
Brief: The pomegranate motif is St John of God Healthcare’s logo and the client requested to replicate this image as a subtle background design wall decal to evoke calmness in the hospital.
Greenwich Printmakers is a co-operative of artist printmakers running a gallery in Greenwich Market, London.
I created this linocut print to be exhibited in one of the annual exhibitions held and used the print as part of the design to advertise the event.
The Boutique Experience
Boutique Estate Agency represents a genuine hands on approach that leads the way in local real estate services.
Using the Boutique Estate Agency corporate style I designed a brochure promoting their business operations.
CBM is one of the leading organisations in the world focused on the double disadvantage of disability and poverty. CBM reached more than 38.9 million people in 2015.
Miracles Day media booklet design for 24 radio station hosts/DJs around Australia to refer to on their Miracles Day radio campaign to encourage listeners to donate and save the sight of disadvantaged people living in third world countries. Make miracles happen!
Applications:
- Pull-up banners
- Brochure
Victorian Curriculum and Assessment Authority (VCAA)
Supporting Bilingualism, Multilingualism and Language Learning in the Early Years is a practical 42-page resource guide on linguistic diversity and multilingualism in children’s development.
The cover design represents the many diverse cultures and languages spoken in Victoria symbolising the content of the guide.
A copy can be downloaded from here: www.vcaa.vic.edu.au/curriculum/earlyyears/ey-curriculum-resources/Pages/LanguageLearning
Higher Degrees by Research
Brochure about studying a research Law degree at Monash University.
Using streetscapes, architecture and interior photos to create a dynamic and interesting brochure; one that encourages readership.
Welcome to Monash College
This guide helps students prepare for courses, information on how to get settled in Melbourne, and how to access the help they may need during their time at the college.
The brief was to create a vibrant, friendly guide that would appeal to a younger audience using a bright colourful pallete.
monashcollege.edu.au/get-started